Case Study Overview
Key Results
Website Upgrade: From SaaS to High-Performance Independent Site
Before the upgrade, the client’s website was built on a SaaS platform. Transitioning to an independent site came with challenges: all previous data could not be exported, requiring a complete redesign and manual migration of all content. From planning and design to development, content creation, and launch, the entire process took 2 months.
Key Results:
1. Website Performance (Lighthouse Scores)
Before: 70 average
After: 90 average (with the potential to reach 95+ under our极致性能架构方案)
2. Website Traffic
Before: Near zero
After 6 months of sustained运营: Gradual traffic began to build
After 12 months: A clear upward trend in traffic growth
3. Inquiries
Month 12: First inquiry received
Month 13 onward: Steady flow of inquiries, averaging 30+ per month
4. Orders
Month 14: First order secured—$120,000 (RMB 800,000+) successfully received
Month 15: A second major order—$850,000 (RMB 6,000,000+)—in active negotiation
Project Background
The Story Behind the Upgrade
The client’s website was originally built on a SaaS platform and launched in 2012. For over a decade—until 2024—the site received only basic technical maintenance from the service provider, while one employee was assigned to handle routine content updates. The result? Years of near-zero traffic and not a single inquiry.
The Turning Point
With domestic competition intensifying in recent years, the business owner set his sights on overseas markets. He wanted to use the website as a channel to expand into new territories—but he didn’t know how to generate traffic or inquiries. In fact, he had begun to view the website as little more than an online brochure, believing that the only way to acquire customers was through expensive advertising. But Google Ads felt too costly, so he reached out to us, hoping to find a more cost-effective way to attract customers.
The Discovery
During our conversation, we identified the core issue and listened carefully to his goals and concerns. It became clear that the first and most critical step was to move away from the SaaS platform. Why? Because any optimization or upgrade on a SaaS site is severely limited by the platform’s constraints, making effective SEO and performance improvements nearly impossible.
The Decision
We recommended abandoning the old SaaS site entirely and upgrading to a fully customized, multilingual independent website—one that would give him full control, unlimited optimization potential, and a foundation built for long-term growth.
Our Approach
Our Strategic Approach
1. Competitive Analysis
We conducted a comprehensive analysis of three key competitors and industry leaders in the client’s sector, studying their independent websites to identify strengths and best practices worth adopting.
2. Keyword & Market Research
Through in-depth market research on Google Ads search terms relevant to the industry and products, we determined the core and secondary keywords to target for each page.
3. Content & Structure Optimization
Based on target audience needs and keyword distribution, we designed and optimized:
Page titles
Meta descriptions
Page structure
Content strategy for each key page
4. Ongoing Guidance & Performance Monitoring
We provided the client with clear direction for daily operations, supported by data insights. We continuously monitored website performance fluctuations and validated the impact of every adjustment in real time.