Case Study Overview
Key Results
The website was built from scratch, with all content meticulously planned, designed, and crafted. It incorporates professional elements such as technical specifications, application case studies, and process workflows. The entire project was completed in three months, with key results as follows:
Website Performance: Lighthouse average score > 92 points. A lightweight architecture combined with CDN acceleration significantly improved global loading speeds.
Website Traffic: Through consistent content creation and technical blog operations, organic traffic increased by 300% within six months, with a notable rise in overseas visits.
Inquiries: The first overseas inquiry was received in the fourth month after launch, followed by steady growth. Starting from the eighth month, monthly inquiries have consistently exceeded 20.
Orders: In the seventh month, the company successfully secured a carbon felt materials order worth $80,000 USD (approximately RMB 580,000). By the ninth month, it had entered batch supply negotiations with a European high-temperature equipment manufacturer.
Project Background
The client’s original website was built in 2019 using a generic template. Content was primarily company introductions and product images, lacking technical depth and industry specificity. For years, customer acquisition relied solely on offline exhibitions. The website had almost no traffic or inquiries and could not support overseas market expansion plans.
With the rising demand for high-performance carbon materials in sectors like new energy and high-temperature manufacturing, the client wanted to use their website to establish a professional image and acquire high-quality overseas customers. However, lacking experience in digital operations, they were initially skeptical about the website’s value, believing that customers could only be obtained through exhibitions or platforms.
After in-depth communication, we recognized their strong technical expertise but lack of effective channels to showcase it. Therefore, we decided to abandon the old template site and rebuild it as a high-end, content-driven independent website centered around their technology.
Our Approach
Conducted in-depth research on carbon felt applications in major markets like Europe, the US, Japan, and South Korea, analyzing the website structure and content strategies of five international competitors.
Leveraged Google Ads Keyword Planner to identify high-value keywords such as “high-temperature furnace insulation,” “carbon fiber insulation material,” and “battery sintering felt,” developing a comprehensive keyword matrix.
Planned and created content modules around product lines, including technical articles, application case studies, and selection guides, to enhance the website’s professionalism and SEO authority.
Guided the client on regularly updating technical news and project case studies, while using data monitoring tools for continuous performance optimization and conversion path refinement.