Case Study Overview
Key Results
The original website was an early-stage template-based site with image-focused product displays, lacking alloy grade specifications, mechanical performance data, surface treatment process explanations, and global project case studies. During the independent website upgrade, the product matrix was reorganized, and an alloy specifications center along with a global project case study library were established. The entire project took 3.5 months to complete. Specific results are as follows:
Website Performance: Lighthouse score increased from an average of 95 after the upgrade (achieved through static site generation + global CDN acceleration, significantly improving international access experience).
Website Traffic: Average monthly visits were under 200 before the upgrade. After the upgrade, through technical content + project case study operations, organic traffic increased by 500% within eight months, with overseas traffic accounting for 75% (Middle East 25% driven by construction projects, Southeast Asia 20% infrastructure demand, Europe 18% industrial profiles, North America 12% new energy).
Website Inquiries: The first B2B inquiry was received in the 3rd month after launch (from a construction contractor in Dubai, UAE). Inquiries then continued to climb, stabilizing at over 45 per month from the 12th month onward, with an inquiry conversion rate 350% higher than before the upgrade.
Website Orders: In the 8th month, a Middle East commercial complex curtain wall profile order worth $150,000 (approximately RMB 1.08 million) was secured. In the 12th month, an annual framework agreement was signed with a European new energy vehicle company (initial order $280,000, approximately RMB 2.01 million). By the 14th month, a Southeast Asian photovoltaic power plant project frame profile order was completed, valued at $220,000 (approximately RMB 1.58 million), with this client subsequently becoming a long-term strategic partner.
Project Background
Founded in 2005, the client has been deeply entrenched in the aluminum extrusion profile industry for nearly 20 years, with an annual production capacity exceeding 80,000 tons. They operate 12 extrusion production lines and 3 surface treatment lines, equipped with spectrometers, mechanical testing machines, and other inspection equipment, with products exported to over 30 countries and regions. However, their original website, built in 2017 using a generic template, primarily displayed products with basic images and simple parameters. It lacked critical information such as alloy grade explanations, mechanical performance data, detailed surface treatment processes, cross-sectional drawing downloads, and global collaboration case studies. For years, the business relied mainly on Alibaba International Station, offline exhibitions, and repeat customers, with the website generating virtually no effective sales leads.
With the accelerated structural transformation of the global aluminum profile market—explosive demand for industrial profiles (new energy vehicles, photovoltaics, rail transit), architectural profiles upgrading to high-end system windows and doors, and continued infrastructure booms in the Middle East and Southeast Asia—the client sought to establish a technology-led brand image through their website and expand overseas direct client and contractor channels. However, lacking experience in digital content operations, they were initially skeptical about the website’s ability to acquire customers, believing that only platform traffic or exhibitions could generate leads.
Through in-depth communication, we identified that their products possess differentiated advantages in core technologies—such as mature surface treatment processes for 6063-T5/T6 architectural profiles, stable mechanical properties for 6061/6082 industrial profiles, and photovoltaic frame customization capabilities—but they lacked an effective system to showcase these technologies and validate them with engineering case studies. Additionally, drawing inspiration from the successful experiences of leading enterprises such as Guangdong Xingfa, Fenglü, and Jianmei—which have achieved exports to over 100 countries and regions through “global channel + brand globalization” strategies with continuously increasing overseas market share—we decided to abandon the old template-based website and rebuild it as an alloy parameter-focused, case study-supported professional independent website.
Our Approach
Conducted in-depth analysis of global aluminum profile market trends: Researched regulatory requirements and consumer preferences across different regions, including the Middle East construction market (major Gulf country infrastructure projects), Southeast Asian urbanization needs, and European and American industrial profiles (automotive lightweighting, photovoltaic new energy). Referenced the successful overseas expansion model of a Chinese company partnering with Saudi ALUPCO to establish a joint venture (total investment $500 million, annual aluminum profile production capacity 100,000 tons), analyzing the website architectures and technical content strategies of 20 international competitors and industry leaders.
Leveraged Google Ads Keyword Planner and construction/industrial industry forum trending terms: Identified core keywords such as “architectural aluminum profiles” (window profiles, curtain wall profiles), “industrial aluminum profiles” (6061 aluminum profiles, 6082 aluminum alloy, automotive lightweight aluminum), and “photovoltaic frame aluminum profiles,” developing layered keyword strategies for different markets.
Established an alloy specifications and certifications center: Provided detailed professional content including alloy grade specifications (6063-T5/T6, 6061-T6, 6005, 6082), wall thickness range (1-10mm), mechanical performance data (tensile strength 180-320MPa, yield strength ≥160MPa, elongation 8%-15%), and surface treatment processes (anodizing film thickness AA15/AA20, powder coating, fluorocarbon spraying, wood grain transfer), along with international certifications (ISO 9001, ASTM, EN, AS/NZS) to meet the selection needs of contractors and industrial procurement specialists.
Created application scenario-based solution modules: For different application scenarios including construction engineering (office building curtain walls, residential window and door systems), new energy vehicles (battery trays, anti-collision beams, cooling plates), photovoltaic energy (solar module frames, mounting systems), and industrial equipment (assembly line rails, machinery frames), provided depth content such as recommended product combinations, cross-sectional drawing downloads, installation detail drawings, and real-world case studies.
Built a global project case study library: Featured cases including Middle East commercial complex projects, Southeast Asian high-rise residential projects, European new energy vehicle component projects, and Australian photovoltaic power plant projects, each providing project background, product series used (alloy grades, surface treatment), technical specifications, real photos, and client testimonials to form powerful trust validation.
Designed a smart product selection tool: Helped clients quickly filter suitable products based on application area (architectural/industrial/new energy), alloy requirements (6061/6063/6082), surface treatment, and cross-sectional dimensions, while highlighting customization service capabilities (die development, extrusion production, deep processing—one-stop services).
Guided the client on regular updates: New product launches (new alloy R&D), technology upgrades (surface treatment processes), project case studies (overseas project photos), production updates (extrusion line/anodizing line videos), and exhibition participation (BAU Munich, The Big 5 Global), while using data monitoring tools for continuous conversion path optimization.