Case Study Overview
Key Results
The original website was an early-stage template-based site with basic parameter-focused product displays, lacking technical endorsements, application solutions, and scientific research capability presentations, failing to meet the in-depth research needs of professional procurement specialists. During the independent website upgrade, the product matrix was reorganized, and a technical specifications center, application solutions library, and global合作 case study system were established. The entire project took four months to complete. Specific results are as follows:
Website Performance: Lighthouse score increased from an average of 96 after the upgrade (achieved through static site generation + global CDN acceleration, significantly improving international access experience).
Website Traffic: Average monthly visits were under 200 before the upgrade. After the upgrade, through technical content + application case study operations, organic traffic increased by 520% within eight months, with overseas traffic accounting for 75% (North America 28%, Europe 22%, Japan/South Korea 15%, Southeast Asia 10%).
Website Inquiries: The first B2B inquiry was received in the 3rd month after launch (from a US sports nutrition brand). Inquiries then continued to climb, stabilizing at over 60 per month from the 15th month onward, with an inquiry conversion rate 380% higher than before the upgrade.
Website Orders: In the 9th month, a customized collagen peptide ingredient order worth $120,000 (approximately RMB 860,000) was secured. In the 14th month, an annual framework agreement was signed with a European functional food company (initial order $250,000, approximately RMB 1.8 million). By the 16th month, an ODM order from a renowned Japanese health supplement brand was completed, valued at $380,000 (approximately RMB 2.73 million), with this client subsequently becoming a long-term strategic partner.
Project Background
Founded in 2005, the client has深耕 the bioactive peptides field for nearly 20 years, holding over 120 patents and more than 40 enterprise standards, with annual R&D investment accounting for 8%-10% of revenue. They possess differentiated advantages in core technology areas such as定向 enzymatic hydrolysis, microencapsulation, and cyclic peptide synthesis, with products exported to over 50 countries and regions. However, the original website was built in 2016 using a generic template. Product displays were primarily basic images with simple parameters, lacking technical white papers, patent certificates, application formulation recommendations, clinical data support, and global合作 case studies. For years, business relied mainly on Alibaba International Station, offline exhibitions, and customer referrals, with the website generating virtually no effective sales leads.
With the explosive growth of the global health industry (the global bioactive peptides market is projected to exceed 200 billion RMB by 2030), particularly the持续攀升 demand for high-purity, customized peptide ingredients in European and American markets, the client sought to establish a technology-led brand image through their website and expand overseas direct client and brand channels. However, lacking experience in digital content operations, they were initially skeptical about the website’s customer acquisition capabilities, believing that only platform traffic or exhibitions could generate leads.
After in-depth communication, we recognized their深厚 technical expertise and outstanding R&D capabilities—such as achieving the domestic breakthrough in producing and mass-producing collagen tripeptides, extracting anserine from tuna breaking Western monopolies, and overcoming mass production technology for collagen cyclic dipeptides filling a domestic market gap—but they lacked an effective technical presentation system and value delivery mechanism. Therefore, we decided to abandon the old template site and rebuild it as a technology-driven, solution-oriented professional independent website.
Our Approach
Conducted in-depth analysis of bioactive peptide market trends in Europe, America, Japan, South Korea, and Southeast Asia: Researched regulatory requirements and consumer preferences across different regions, including the North American sports nutrition market, the Japanese functional food market, and the European plant-based food market, analyzing the website architectures and technical content strategies of 15 international competitors and industry leaders.
Leveraged Google Ads Keyword Planner and industry forum trending terms: Identified core keywords such as “collagen peptides,” “soy peptides,” “anserine,” “functional peptide ingredients,” and “custom peptide solutions,” developing layered keyword strategies for different markets.
Established a technical specifications and certifications center: Provided detailed professional content including molecular weight distribution data (% <500Da, % <1000Da), purity specifications (98.5%+), bioactivity retention rates, solubility parameters, and heavy metal test reports, along with international certifications (FDA GRAS, EU CE, ISO22000, non-GMO, Halal) to meet the selection needs of brands and research institutions. Created application scenario-based solution modules: For different application scenarios including sports nutrition (fast-absorbing peptides, muscle synthesis peptides), senior health (low-sodium peptides, joint repair peptides), female beauty (beauty-enhancing peptides, collagen tripeptides), and infant nutrition (breast milk homologous peptides, low-allergen formulas), provided depth content such as formulation recommendations, reference dosage levels, stability data, and application case studies. Built a scientific research capability showcase system: Including a patent wall (nearly 200 patents), industry-academia collaborations (co-innovation systems with over 10 research institutions), postdoctoral workstations, transparent factory tours, and automated production line videos to strengthen technical trust signals. Established a global collaboration case study library: Featured cases including collaborations with US sports nutrition brands, ODM projects with Japanese functional food companies, and European plant-based food development projects, each providing collaboration background, customization development process, technical specifications, and client testimonials to form powerful trust validation. Designed an "ingredient + customization" dual-model guidance system: Helped clients quickly select suitable products based on application area, functional requirements, and budget range, while highlighting OEM/ODM customization service capabilities to meet the differentiated needs of different clients. Guided the client on regular updates: Technical breakthroughs, new product launches, patent grants, industry white papers, exhibition participation, and client case studies, while using data monitoring tools for continuous conversion path optimization.